Home Community and Culture How to shop for Valentine’s day & support Black-owned businesses 

How to shop for Valentine’s day & support Black-owned businesses 

February is Black History Month and Valentine’s day; here are some ways to celebrate both. 

Supporting small businesses has always been essential but supporting small minority-owned industries is vital.  Regardless of romantic entanglement, celebrating Valentine’s Day is still exciting and entertaining.

Below are just a few Black-owned businesses to support this upcoming Valentine’s Day because what’s sexier than fighting racial injustice.

Endless Couture

Endless Couture has beautiful handmade accessories. The pieces they sell are unique, colorful and sure to be your new favorite jewelry. 

Check out their Instagram for style inspiration. 


For peace and rejuvenation this Valentine’s, check out LOT XI. Their skincare is gender-neutral and is handmade. 

Their material is beautifully packaged and curated for loved ones. Find the perfect gift for your Valentine today!

Locks and Trinkets

Headbands, earrings, bags, belts and more – Locks and Trinkets have the perfect gifts for this Valentine’s season. The designs are not only hip but are gorgeous as well. 

Their website has everything you need!!

YourDestiny Essentials

YourDestiny Essentials is a company based on self-love. If you’re down a paramour but still want to treat yourself, this is the perfect shop for you. The products are affordable and great for your skin. 

Treat yourself to a Lavender Rose Bath soak from yourDestiny Essentials today!

The Underground Museum

This family-friendly store is perfect for the bookworm in your life. Their products range from specialty catalogs, poetry, fiction and nonfiction selections. 

To satisfy the knowledge craving soul in your life, be sure to check out The Underground Museum

McBride Sisters

For the wine lover in your life, satisfy them with delicious wines from the McBride Sisters collection. This female Black-owned business has many affordable selections between reds and whites. 

If you’re 21 and above, enjoy one of their many delicious selections this Valentine’s Day!

Nude Barre 

For all your under-garb essentials, check out Nude Barre. Started by a former dancer, the company creates tights, bras and more for all skin colors. The garments are simple, comfortable and a necessity. 

If you still can’t find what you’re looking for and want to support Black businesses in your shopping endeavors, check out Official Black Wall Street, a digital directory for black-owned businesses across the board.


Sophia Ungaro
Sophia Rose Ungaro is Culturas resident writing intern. Ungaro hails from San Pedro, California. Growing up with a Navajo/Meztizo mother and a Sicilian father has given Ungaro a unique perspective on the world. In 2021 Ungaro will graduate from the University of Southern California with a B.A. in Journalism. Her beats are race, pop culture, and entertainment.
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